To plan cost-effective media campaigns and track new leads, Active International must analyze vast amounts of data. Large bulk purchases of wholesale assets require accurate resell price and elasticity predictions two quarters ahead.


Active International used the IBM Cloud to enhance its financial planning processes, develop a strategic prospecting application, and launch XACTV, a service that optimizes media buying.



  • Led to a next phase production implementation that drove 50x business growth
  • Solution results were more accurate than staff analysts with decades of experience
  • Predictions were made in near real time, instead of manual methods that took weeks
  • Application predicts two quarters out, beating manual methods that were limited to one quarter

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