A prominent player in the beauty and skincare industry engaged with Converge Technology Solutions to elevate its end-to-end analytics capabilities, spanning data integration, preparation, visualization, and advanced analytics. In collaboration with Converge, the company embarked on a transformative journey to optimize its analytics processes. This case study delves into the partnership between the beauty and skincare company and Converge, outlining the challenges faced, the strategic solutions implemented, and the tangible benefits realized. 

The Challenge

The beauty and skincare company faced challenges in achieving comprehensive analytics capabilities across various stages of its business processes. The need for improved data integration, preparation, and visualization prompted the company to seek a solution that could address these challenges while incorporating advanced analytics for more insightful decision-making.

Our Solution

Converge engaged with the beauty and skincare company to thoroughly evaluate its analytics needs. After a careful assessment, it was determined that a combination of Alteryx and Tableau would align seamlessly with the company’s objectives. Converge then provided tailored services, adopting a mentoring approach to familiarize the company with the tools. One notable service was the delivery of a custom-created course, “Alteryx Designer – Core Concepts,” targeted specifically at the company’s Marketing team. 

The training aimed to deepen the team’s understanding of current sales transactional data and empower them to leverage Alteryx effectively. The course enabled the Marketing team to achieve several key objectives: 

• Understand the overall data structure and flow. 
• Grasp the process of metrics calculations and data sources. 
• Translate business questions into Alteryx Workflows. 
• Develop workflows to characterize and measure customer shopping behavior, distinguishing between in-store and online experiences. 
• Measure customer churn and identify recurring customers. 
• Identify areas of “reselling” purchases. 
• Develop insights into top customers and recurring product purchases. 
• Deliver repeatable workflows and reporting mechanisms. 

The Result

The collaboration between the beauty & skincare company and Converge resulted in significant benefits. TheirMarketing team now possesses the skills and knowledge to harness the power of Alteryx for enhanced data analysis. The implementation of Alteryx and Tableau has streamlined the company’s analytics processes, allowing for deeper insights into customer behavior, sales trends, and overall business performance. The newfound capabilities empower the company to make informed decisions and drive strategic initiatives based on robust analytics.